Published Content: Outdoor (2)

Sometimes change can be hard. The quest for improvement can backfire badly. Sequels can be disasters (looking at you, Dumb and Dumberer).

Other times—when the stars align and the paddle board deities are looking down on you in delight—your pursuit for the innovative life can be rewarded more handsomely than a Bonnie & Clyde holdup at a banking convention.

Innovation is the name of the game at BOTE. And resting on laurels, no matter how buoyant they might be, isn't in our DNA.

Meet Florida Man.

No, not the clickbait-news Florida Man "Arrested in Local Park for Practicing Karate on Swans." And certainly not the Florida Man who "Paused a Police Chase to Drink a Stolen Capri Sun Because 'Smoking Crack Makes Him Thirsty'."

We're talking about the real Florida Man. The original Florida Man. The Florida Man who embodies all that it means to actually be from Florida.

There are a couple things everyone can agree make America great: one, our national parks and, two, our highways. Because without the asphalt arteries to get you there it would be damn near impossible to get to the most pristine natural areas this country has to offer. What does this mean for SUP adventurers? An insanely diverse variety of SUP experiences from coast to coast.

So you've been toying around with the idea of buying a kayak and after researching traditional kayaks, you may be thinking it's a bigger commitment than you want. Storage alone is enough to make us say, 'thanks but no thanks', which is why we created a line of inflatable kayaks that perform just like a solid kayak, and in some areas, a lot better.

For years, BOTE has been developing products that marry innovative design with cool vintage vibes, helping you stand apart on any lake, ocean, or river. From simple yet effective accessories, like the Grab Rac or KULA Cooler, to products designed for specific yet passionate hobbyists, like the Rackham paddle board and Rover micro skiff, BOTE knows how to deliver.

Whether you're an avid fly fisherman venturing into the world of stand up paddle fishing or a SUP enthusiast who wants to try his hand at fly fishing from a paddle board, you've come to the right place. One of the most daunting things about fishing or fly fishing from a paddle board for the first time is the idea that a paddle board isn't stable enough. What makes our products unique is that every single board offers maximum stability for its size, weight, construction, and shape, thanks to our industry changing Gatorshell Technology and AeroBOTE Technology.

There are a few really great things about SUP camping: First, it gives you killer access to pristine natural areas you might not otherwise reach via car camping or even backpacking. Second, it's a journey trip, which adds an explorative expedition quality to the paddle board experience (aka you feel like Lewis & Clark or Tom Sawyer). Finally, you can pack as much beer as you want without worrying about weight. Okay, we're partly kidding about that last one, but what is true about SUP camping is that if you pack smart, you can pack more. More than backpacking, for instance, where some folks skimp on clean underwear just to shed a couple of ounces. Not necessary with SUP camping.

Coined as the "World's Luckiest Fishing Village", Destin, Florida, is known for its white sand beaches and easy access to deep sea fishing. But locals think of it as a once small fishing village that morphed into a tourist hot spot over the course of the last few decades.

If you're familiar with BOTE and our product line up, you know design is an important part of what we do. In fact, it's everything we do. Corey and Magda didn't look at the paddle board industry back in 2009 and say "this industry could really use another utilitarian, white paddle board with a logo plastered across the top and bottom." To be honest, we don't know exactly what was said in that initial discussion, but we know it led us to where we are today.