The B2 Blog

If your vacation rental business is continuously growing, you’ve probably noticed a few new guest profiles rolling in. Group travel is on the rise, and every group has different needs depending on their size, interests, and occasion. That two-story beach house might be perfect for a wedding weekend, while a group of friends will claim a downtown condo in a heartbeat. And don’t forget the real crowd pleasers: amenities! Private pools, pet-friendly spaces, roomy layouts, and outdoor hangout areas all help win over different kinds of guests. 

Learn how Kaiser Vacation Rentals' thoughtful and intentional luxury vacation home growth plan resulted in compelling KPIs that exceeded the industry, created happy owners, and paved the way forward in a saturated market. 

Read on to learn about the strategic outbound methodology that allowed ACME House Co. to reengage thousands of valuable contacts and achieve a 23% annual reduction in CRM expenses.

Discover how Scenic Stays' '30A Shores & S'mores' Sweepstakes campaign helped to grow their email database, boost website traffic, and increase social media engagement.

There’s nothing better than a five-star review to remind you that every effort, no matter how big or small, made someone’s vacation unforgettable. It’s a validation of all the amazing experiences you and your team are creating and reinforces your brand’s story. And, sure, you get a warm, fuzzy feeling, but you also get something even more powerful—content gold. Few things carry the same weight as a guest who’s actually stayed at your property and loved it. Now all you need to do is turn that praise into proof of your property’s value to prospective guests. Lucky for you, we’re here to offer a few tips on how to use those vacation rental reviews to attract new guests, boost bookings, and showcase everything that makes your vacation rentals unique! 

When your vacation rental portfolio is expanding quickly, simply getting photos and listings live feels like a victory. But you’ll have to do more than upload pretty pictures and add a “Book Now” button to get potential guests to commit. It’s a journey—one that requires consistent communication, relationship-building, and the right mix of patience, strategy, and know-how.

We’ve written about email marketing for vacation rentals before and offered suggestions to grab attention with captivating and engaging copy. While those tips will be helpful to promote your vacation rental portfolio, knowing what to steer clear of might be just as important. After all, it’s the most effective form of digital marketing and one of the best ways to reach consumers, build relationships, and establish loyalty.

For professional property managers, few things are more satisfying than happy guests and 5-star reviews across your vacation rental portfolio. Sometimes, it’s more of a comedy of errors. Like when you forget to stock the essentials and get a frantic call from a guest who can’t start their morning without coffee. Or when you lock a guest out because you forgot to change the smart lock settings. 

Ever feel like your blog posts get lost in the shuffle? It’s no surprise, especially if you’re in an industry where everyone seems to be buzzing about the same topics. Even seasoned writers hit roadblocks—finding a fresh angle amid the chatter can be like searching for a needle in a haystack. 

There’s so much to think about as a property manager when marketing your vacation rental portfolio. Keeping booking calendars full, managing guest expectations, and staying ahead of the competition—it never stops. With social media, email marketing, and listing sites all demanding attention, writing a vacation rental blog post might feel like another thing to do on a never-ending to-do list.