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BOTE | Blog Post: The LONO, Reimagined

BOTE is a B2 Collaborative direct-to-consumer eCommerce client in the outdoor industry. This blog post was developed as part of a larger suite of content pieces to support a product relaunch. 

Scope: Content Development, Blogging

View a sampling of the content below.
product relaunch blog post

Sometimes change can be hard. The quest for improvement can backfire badly. Sequels can be disasters (looking at you, Dumb and Dumberer).

Other times—when the stars align and the paddle board deities are looking down on you in delight—your pursuit for the innovative life can be rewarded more handsomely than a Bonnie & Clyde holdup at a banking convention.

Innovation is the name of the game at BOTE. And resting on laurels, no matter how buoyant they might be, isn't in our DNA.


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