Sarah Bailey

Based in Chattanooga, TN, Sarah is a marketing consultant and award-winning content creator with over a decade of experience developing integrated marketing strategies for consumer brands. She specializes in scaling digital marketing programs for hospitality and eCommerce brands.

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Sarah Bailey

Based in Chattanooga, TN, Sarah is a marketing consultant and award-winning content creator with over a decade of experience developing integrated marketing strategies for consumer brands. She specializes in scaling digital marketing programs for hospitality and eCommerce brands.

seo copywriting technology

BeHome247 | Blog Post: Improve the Guest Experience in 3 Easy Steps

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blog post ecommerce

BOTE | Blog Post: Oktoberfest: BOTE Beer Edition

It will come as a surprise to no one that both living at the beach and stand-up paddle boarding go hand in hand with drinking beer.  So when BOTE and Destin Brewery teamed up for our first collaboration back in early 2021, we quickly realized this wouldn’t be a one-and-done kind of relationship.

When BOTE CEO and Co-Founder Corey Cooper first sat down with Destin Brewery Founder and Owner Kelly Taylor, neither knew that what would start as a conversation about teaming up on a limited-release IPA would evolve into a collaborative partnership.

With Oktoberfestotherwise known as beer festival season in the U.S.-upon us, we're taking a look back at our namesake collaborations with Destin Brewery and what makes each beer so damned delicious.

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seo copywriting hospitality

Scenic Stays | Blog Post: Destin and 30A Travel Planner: 5 Vacation Home Features for an Unforgettable Trip

When planning a group or multi-family vacation in Destin or 30A, the vacation home options are seemingly endless. Just like the varied natural features you’ll find throughout the area–pristine beaches, coastal dune lakes, state parks, and more–vacation homes across Northwest Florida beaches range in size, price, amenities, beach access, and more.

As you start to plan your group getaway to Destin and 30A, there’s a lot to consider. With thousands of beach homes spanning the 30+ miles of beaches from Holiday Isle in Destin all the way to Inlet Beach on the East end of 30A, it’s important to cut through the clutter by focusing on the features that are most important to your group.

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vacation blog copywriter

Scenic Stays | Blog Post: How to Find the Perfect Destin or 30A Vacation Rental

Finding the perfect vacation rental for your annual family vacation or even a long weekend for two can feel a little daunting when there are so many options to choose from. If you’re planning a trip to Destin or 30A, the vacation rental prospects are seemingly endless—from Gulf-front condominiums with ample amenities to cozy townhomes and luxury homes with private pools.

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ecommerce blog

BOTE | Blog Post: How to Pack a Cooler for a Day on the Water

There are few things more essential for a day on the water than a properly packed cooler.

Packing a cooler is more than just a party trick, it’s a skill that, when perfectly executed, makes for an excellent day on the water. Whether it’s keeping beer and juice boxes cold, or filled to the brim with a large batch cocktail, no day on the water is complete without a cooler full of cold beverages and snacks (if you have room). It’s hardly a glamorous task, but let us know the last time you didn’t pack your cooler very well and actually enjoyed a room temperature beer or cocktail in the blazing sun… we’ll wait.

Enjoying ice-cold, refreshing beverages *all day* long isn’t as simple as assembling your drinks and spare ice into your cooler in the garage on the way out the door. Ok, we guess it can be that easy, but is it really worth the risk? With just a few easy steps you’ll be sipping on ice cold beverages well into the evening… and even into day two or three.

Here’s a step by step guide on how to pack a cooler for a day on the water.

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gift guide blog post

BOTE | Blog Post: Mother's Day Gift Guide

This year is not the year to get the mom in your life flowers for Mother's Day.

 Maybe the woman raised kids through a pandemic, which, to be abundantly clear, looks a lot different than raising kids through a non-pandemic year. She probably also worked, organized activities for the whole family, cooked an absurd amount of meals, and made sure the house was clean enough in the process. Sure, she had a few meltdowns along the way, but who the hell didn't? 2020 was pure chaos, but she's a superhero. So she figured it out.

And here we are, on the edge of normalcy with the bright light of summer upon us, and you're thinking about getting the mom in your life flowers for Mother's Day. Think again.

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'how to' style blog post

BOTE | Blog Post: The BOTE Roll

Is a trip to Destin or 30A complete without stopping at AJ's Destin or AJ's Grayton Beach? Absolutely not. You may find yourself there for the boozy cocktails and people watching, but you can't leave without trying the sushi. So when the AJ's team approached us about creating a namesake roll to add to their sushi menu, our response was: hell yes, as long as we can be a part of the recipe testing.

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experiential blog post

BOTE | Blog Post: How to Fly Fish From a Paddle Board

Whether you're an avid fly fisherman venturing into the world of stand up paddle fishing or a SUP enthusiast who wants to try his hand at fly fishing from a paddle board, you've come to the right place. One of the most daunting things about fishing or fly fishing from a paddle board for the first time is the idea that a paddle board isn't stable enough. What makes our products unique is that every single board offers maximum stability for its size, weight, construction, and shape, thanks to our industry changing Gatorshell Technology and AeroBOTE Technology.

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product design blog post

BOTE | Blog Post: Behind the Design

If you're familiar with BOTE and our product line up, you know design is an important part of what we do. In fact, it's everything we do. Corey and Magda didn't look at the paddle board industry back in 2009 and say "this industry could really use another utilitarian, white paddle board with a logo plastered across the top and bottom." To be honest, we don't know exactly what was said in that initial discussion, but we know it led us to where we are today.

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