Case Study: Reengaging Cold Leads with Outbound Marketing

Read on to learn about the strategic outbound methodology that allowed ACME House Co. to reengage thousands of valuable contacts and achieve a 23% annual reduction in CRM expenses.

Industry: Short Term Rentals

The Numbers

In the first six months of the outbound marketing campaign, we achieved:

17.5% converted to engaged guest marketing contacts

37.5% cold lead open rate on 1:1 sales emails

Secondary domain reputation of 70% or higher

Reduced CRM expense by 23% annually 

The Challenge

ACME House Co., a premier short-term rental property manager based in Palm Springs, CA, faced a pressing problem: their expansive CRM database had grown to include many unengaged contacts, largely due to the seasonality of desert destination markets. Storing these contacts in their CRM dragged down marketing and sales automation efficiency, skewed performance metrics, and inflated technology expenses. ACME needed to reengage dormant prospective guests and homeowners without risking their primary brand reputation and ensure they were optimizing technology costs in the process.

The Solution

To address this challenge head-on, we established a secondary domain strategy that involved executing a targeted re-engagement campaign, shielding their primary brand domain from potential negative email health impacts. This allowed for aggressive email marketing and lead nurturing focused solely on activating unengaged contacts and restoring data quality.

Key Products: Outbound Marketing, Email Marketing, Lead Nurturing, HubSpot Integration

The Result 

By implementing strategic outbound marketing and database segmentation, the team at ACME House Co. achieved long-term cost savings, cleaned their data, and reengaged thousands of potential guests and homeowners—all while maintaining a pristine primary brand reputation.

The Company

ACME House Company is the most respected vacation rental management company in Greater Palm Springs. Their portfolio of over 150 privately owned, impeccably maintained, and centrally located Palm Springs vacation rentals is carefully curated. Each property is qualified through a rigorous screening process for design, quality, amenities, and cleanliness.