---
title: "Case Study: Reengaging Cold Leads with Outbound Marketing"
description: Learn how we helped ACME House Co. re-engage thousands of valuable contacts and achieve a 23% annual reduction in CRM expenses.
image: https://blog.b2collab.com/hubfs/B2%20Case%20Study%20Hero%20Images%20(2).jpg
---

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# Case Study: Reengaging Cold Leads with Outbound Marketing

![Sarah Bailey](https://blog.b2collab.com/hs-fs/hubfs/Sarah-Bailey_sm_sq.jpg?width=45&name=Sarah-Bailey_sm_sq.jpg) 

[Sarah Bailey](https://blog.b2collab.com/marketing-and-sales/author/sarah-bailey)

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Read on to learn about the strategic outbound methodology that allowed ACME House Co. to reengage thousands of valuable contacts and achieve a 23% annual reduction in CRM expenses.

Industry: Short Term Rentals

## The Numbers

*In the first six months of the outbound marketing campaign, we achieved:*

##### 17.5% converted to engaged guest marketing contacts

##### 37.5% cold lead open rate on 1:1 sales emails

##### Secondary domain reputation of 70% or higher

##### Reduced CRM expense by 23% annually 

## The Challenge

ACME House Co., a premier short-term rental property manager based in Palm Springs, CA, faced a pressing problem: their expansive CRM database had grown to include many unengaged contacts, largely due to the seasonality of desert destination markets. Storing these contacts in their CRM dragged down marketing and sales automation efficiency, skewed performance metrics, and inflated technology expenses. ACME needed to reengage dormant prospective guests and homeowners without risking their primary brand reputation and ensure they were optimizing technology costs in the process.

## The Solution

To address this challenge head-on, we established a secondary domain strategy that involved executing a targeted re-engagement campaign, shielding their primary brand domain from potential negative email health impacts. This allowed for aggressive email marketing and lead nurturing focused solely on activating unengaged contacts and restoring data quality.

**Key Products:** Outbound Marketing, Email Marketing, Lead Nurturing, HubSpot Integration

## The Result 

By implementing strategic outbound marketing and database segmentation, the team at ACME House Co. achieved long-term cost savings, cleaned their data, and reengaged thousands of potential guests and homeowners—all while maintaining a pristine primary brand reputation.

> I tasked B2 Collaborative to maximize email marketing reach without increasing my marketing expense. They delivered. Not only have thousands of contacts been reengaged since launch, B2 Collaborative also helped facilitate substantial technology cost savings.  Jason Pratts, ACME House Co. COO

## The Company

[ACME House Company](https://www.acmehouseco.com/) is the most respected vacation rental management company in Greater Palm Springs. Their portfolio of over 150 privately owned, impeccably maintained, and centrally located Palm Springs vacation rentals is carefully curated. Each property is qualified through a rigorous screening process for design, quality, amenities, and cleanliness.  

![Sarah Bailey](https://blog.b2collab.com/hs-fs/hubfs/Sarah-Bailey_sm_sq.jpg?width=150&name=Sarah-Bailey_sm_sq.jpg)

#### Sarah Bailey

[Follow me on my website](https://blog.b2collab.com/marketing-and-sales/sarahbailey.com) [Follow me on LinkedIn](https://www.linkedin.com/in/sarahsbailey/)

Based in Chattanooga, TN, Sarah is a marketing consultant and award-winning content creator with over a decade of experience developing integrated marketing strategies for consumer brands. She specializes in scaling digital marketing programs for hospitality and eCommerce brands.

### Leave a Comment

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