Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

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Think Like a Cheetah: Our Top Tips for Successful Email Marketing

Crafting successful emails and curating top hits have a few things in common. Behind every great song lies a catchy hook that instantly grabs listeners’ attention. Similarly, the best emails engage with a memorable message and strike a chord with broad audiences. And just as the infectious chorus of a popular tune can turn an average get-together into an epic celebration, well-crafted emails are powerful tools in your marketing arsenal, driving engagement, inspiring action, and boosting conversions.

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4 Ways to Adopt AI into Your Content Marketing Strategy

Have you noticed a change in the way content reads lately? Maybe you've come across content pieces that are slightly off, but you can’t pinpoint what’s different. Welcome to the world of AI. While automation is changing how we all work, proving beneficial in many areas, it's not without quirks. Prioritizing structure and keywords over natural language flow, AI often offers generic and (even worse) unengaging content. Maybe not a problem in some industries, but in marketing, where authenticity is critical to building connections and trust with consumers, the lack of human insight and personalization can be detrimental.

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