--- title: The B2 Blog | Marking & Sales Blog | Lori McKenna (2) description: Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers. (2) --- [![B2 Collaborative | Vacation Rental Marketing](https://blog.b2collab.com/hs-fs/hubfs/B2Collab-Logo_Horizontal-Primary-Green.png?width=215&height=53&name=B2Collab-Logo_Horizontal-Primary-Green.png "B2 Collaborative | Vacation Rental Marketing")](https://b2collab.com) Open main menu Close main menu - [Guest Marketing](https://www.b2collab.com/marketing) - [Owner Growth](https://www.b2collab.com/sales) - [Systems](https://www.b2collab.com/service) - [About](https://www.b2collab.com/about) - [Blog](https://blog.b2collab.com/marketing-and-sales) - [Let's Connect](https://www.b2collab.com/connect) # Lori McKenna Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers. Posts by: ## Lori McKenna Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers. ![Mom and daughter looking at a vacation rental website](https://blog.b2collab.com/hubfs/vitaly-gariev-qmPZkwFj48s-unsplash.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [Vacation Rental Marketing Funnels: A Beginner’s Guide](https://blog.b2collab.com/marketing-and-sales/vacation-rental-marketing-funnels-a-beginners-guide) Sep 5, 2025, 1:02:59 PM When your [vacation rental portfolio is expanding quickly](https://blog.b2collab.com/marketing-and-sales/scaling-smart-the-outsourcing-guide-for-vacation-rental-marketing), simply getting photos and listings live feels like a victory. But you’ll have to do more than upload pretty pictures and add a “Book Now” button to get potential guests to commit. It’s a journey—one that requires consistent communication, relationship-building, and the right mix of patience, strategy, and know-how. [Read More](https://blog.b2collab.com/marketing-and-sales/vacation-rental-marketing-funnels-a-beginners-guide) ![person writing emails on computer](https://blog.b2collab.com/hubfs/vitaly-gariev-xngIdNiVq9w-unsplash.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [5 Common Email Marketing Mistakes for Vacation Rentals (and how to avoid them)](https://blog.b2collab.com/marketing-and-sales/5-common-email-marketing-mistakes-for-vacation-rentals-and-how-to-avoid-them) Jul 24, 2025, 9:00:00 AM We’ve written about [email marketing for vacation rentals](https://blog.b2collab.com/marketing-and-sales/our-top-tips-for-successful-email-marketing) before and offered suggestions to grab attention with captivating and engaging copy. While those tips will be helpful to promote your vacation rental portfolio, knowing what to steer clear of might be just as important. After all, it’s the most effective form of digital marketing and one of the best ways to reach consumers, build relationships, and establish loyalty. [Read More](https://blog.b2collab.com/marketing-and-sales/5-common-email-marketing-mistakes-for-vacation-rentals-and-how-to-avoid-them) ![blocks that spell build brand](https://blog.b2collab.com/hubfs/shutterstock_2056619750-1.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [How to Build a Strong Vacation Rental Brand Identity](https://blog.b2collab.com/marketing-and-sales/how-to-build-a-strong-vacation-rental-brand-identity) Jul 1, 2025, 9:00:00 AM For professional property managers, few things are more satisfying than happy guests and 5-star reviews across your vacation rental portfolio. Sometimes, it’s more of a comedy of errors. Like when you forget to stock the essentials and get a frantic call from a guest who can’t start their morning without coffee. Or when you lock a guest out because you forgot to change the smart lock settings.  [Read More](https://blog.b2collab.com/marketing-and-sales/how-to-build-a-strong-vacation-rental-brand-identity) ![Laptop](https://blog.b2collab.com/hubfs/07-1.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [How to Write a Blog Post People Want to Read](https://blog.b2collab.com/marketing-and-sales/how-to-write-a-blog-post-people-want-to-read) Jun 11, 2025, 11:00:00 AM Ever feel like your blog posts get lost in the shuffle? It’s no surprise, especially if you’re in an industry where everyone seems to be buzzing about the same topics. Even seasoned writers hit roadblocks—finding a fresh angle amid the chatter can be like searching for a needle in a haystack.  [Read More](https://blog.b2collab.com/marketing-and-sales/how-to-write-a-blog-post-people-want-to-read) ![](https://blog.b2collab.com/hubfs/shutterstock_2470549275.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [Does Your Vacation Rental Website Need a Blog? (Spoiler: Yes!)](https://blog.b2collab.com/marketing-and-sales/does-your-vacation-rental-website-need-a-blog-spoiler-yes) Jun 11, 2025, 9:00:00 AM There’s so much to think about as a property manager when marketing your vacation rental portfolio. Keeping booking calendars full, managing guest expectations, and staying ahead of the competition—it never stops. With [social media](https://blog.b2collab.com/marketing-and-sales/how-to-build-a-winning-social-media-calendar-in-5-easy-steps), [email marketing](https://blog.b2collab.com/marketing-and-sales/our-top-tips-for-successful-email-marketing), and listing sites all demanding attention, writing a vacation rental [blog](https://blog.b2collab.com/marketing-and-sales/how-to-write-a-blog-post-people-want-to-read) post might feel like another thing to do on a never-ending to-do list.  [Read More](https://blog.b2collab.com/marketing-and-sales/does-your-vacation-rental-website-need-a-blog-spoiler-yes) ![beautiful vacation rental interior](https://blog.b2collab.com/hubfs/riyas-mohammed-_BBps6MAJ2w-unsplash.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [Vacation Rental Do’s and Don’ts: Tips for Seamless Stays](https://blog.b2collab.com/marketing-and-sales/vacation-rental-dos-and-donts-tips-for-seamless-stays) May 22, 2025, 9:45:00 AM For professional property managers, few things are more satisfying than happy guests and 5-star reviews across your vacation rental portfolio. Sometimes, it’s more of a comedy of errors. Like when you forget to stock the essentials and get a frantic call from a guest who can’t start their morning without coffee. Or when you lock a guest out because you forgot to change the smart lock settings.  [Read More](https://blog.b2collab.com/marketing-and-sales/vacation-rental-dos-and-donts-tips-for-seamless-stays) ![two professional young women working on their computers](https://blog.b2collab.com/hubfs/emma-dau-n_4iTY1KmDE-unsplash.jpg) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [Scaling Smart: The Outsourcing Guide for Vacation Rental Marketing](https://blog.b2collab.com/marketing-and-sales/scaling-smart-the-outsourcing-guide-for-vacation-rental-marketing) Apr 25, 2025, 11:45:00 AM If you’re reading this, you’re probably a vacation rental property manager who oversees more than your share of day-to-day tasks. Your daily agenda might involve tracking bookings, responding to guest inquiries, and handling maintenance issues. It might also include keeping your vacation rental marketing efforts afloat, even though you have limited experience or expertise. It’s all hands on deck, all the time, and you’re always going to do your part.  [Read More](https://blog.b2collab.com/marketing-and-sales/scaling-smart-the-outsourcing-guide-for-vacation-rental-marketing) ![two women on B2 Collab's marketing team working together](https://blog.b2collab.com/hubfs/Untitled%20design%20(10).png) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [Why Hire a Marketing Agency for Your Vacation Rental Company](https://blog.b2collab.com/marketing-and-sales/why-hire-a-digital-marketing-agency-for-your-vacation-rental-company) Jan 17, 2025, 11:45:00 AM Managing a vacation rental business is no day at the beach. Between juggling staff schedules, staying on top of housekeeping and maintenance, and trying to keep guests happy, it’s easy to let marketing slip through the cracks. After all, who has time to craft the perfect Instagram caption or master SEO when you’re chasing down a missing pool float?  [Read More](https://blog.b2collab.com/marketing-and-sales/why-hire-a-digital-marketing-agency-for-your-vacation-rental-company) ![social media calendar on computer](https://blog.b2collab.com/hubfs/Untitled%20design%20(9).png) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [How to Build a Winning Social Media Calendar in 5 Easy Steps](https://blog.b2collab.com/marketing-and-sales/how-to-build-a-winning-social-media-calendar-in-5-easy-steps) Jan 16, 2025, 11:15:00 AM Ever watched your competition’s social media posts and wondered how they’re doing it? Day after day, they’re crafting clever content about their vacation rentals, using stunning images and relevant hashtags and making it all look effortless. Meanwhile, you’re just trying to get through today’s post, staring at a blank screen, and coming up short.  [Read More](https://blog.b2collab.com/marketing-and-sales/how-to-build-a-winning-social-media-calendar-in-5-easy-steps) ![girl relaxing in a vacation rental](https://blog.b2collab.com/hubfs/Untitled%20design%20-%202024-09-19T102915.863.png) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [How to Streamline the Vacation Rental Guest Journey](https://blog.b2collab.com/marketing-and-sales/how-to-streamline-the-vacation-rental-guest-journey) Oct 7, 2024, 12:31:12 PM Are you a vacation rental property manager struggling to create seamless guest experiences? Maybe you find yourself overwhelmed by the complexities of managing operations, reservations, and guest communications. Perhaps you could use a little help optimizing touchpoints that could lead to repeat stays and stellar reviews. If so, you’re not alone.  [Read More](https://blog.b2collab.com/marketing-and-sales/how-to-streamline-the-vacation-rental-guest-journey) [![B2Collab-Logo\_Stacked-Primary-Green](https://blog.b2collab.com/hs-fs/hubfs/B2Collab-Logo_Stacked-Primary-Green.png?width=200&height=182&name=B2Collab-Logo_Stacked-Primary-Green.png "B2Collab-Logo_Stacked-Primary-Green")](https://b2collab.com) - [About](https://www.b2collab.com/about) - [Connect](https://www.b2collab.com/connect) - [B2 Blog](https://blog.b2collab.com/marketing-and-sales) - [Privacy Policy](https://www.b2collab.com/privacy-policy) [Follow us on Instagram](https://www.instagram.com/b2collab) [Follow us on LinkedIn](https://www.linkedin.com/company/b2-collaborative/) [Follow us on Facebook](https://www.facebook.com/b2collab) © 2026 B2 Collaborative. All rights reserved.