Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

4 Ways to Adopt AI into Your Content Marketing Strategy

Have you noticed a change in the way content reads lately? Maybe you've come across content pieces that are slightly off, but you can’t pinpoint what’s different. Welcome to the world of AI. While automation is changing how we all work, proving beneficial in many areas, it's not without quirks. Prioritizing structure and keywords over natural language flow, AI often offers generic and (even worse) unengaging content. Maybe not a problem in some industries, but in marketing, where authenticity is critical to building connections and trust with consumers, the lack of human insight and personalization can be detrimental.

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