The B2 Blog

If you’re reading this, you’re probably a vacation rental property manager who oversees more than your share of day-to-day tasks. Your daily agenda might involve tracking bookings, responding to guest inquiries, and handling maintenance issues. It might also include keeping your vacation rental marketing efforts afloat, even though you have limited experience or expertise. It’s all hands on deck, all the time, and you’re always going to do your part. 

Managing a vacation rental business is no day at the beach. Between juggling staff schedules, staying on top of housekeeping and maintenance, and trying to keep guests happy, it’s easy to let marketing slip through the cracks. After all, who has time to craft the perfect Instagram caption or master SEO when you’re chasing down a missing pool float? 

Ever watched your competition’s social media posts and wondered how they’re doing it? Day after day, they’re crafting clever content about their vacation rentals, using stunning images and relevant hashtags and making it all look effortless. Meanwhile, you’re just trying to get through today’s post, staring at a blank screen, and coming up short. 

Are you a vacation rental property manager struggling to create seamless guest experiences? Maybe you find yourself overwhelmed by the complexities of managing operations, reservations, and guest communications. Perhaps you could use a little help optimizing touchpoints that could lead to repeat stays and stellar reviews. If so, you’re not alone. 

Ah, keywords. The bane of every copywriter’s existence. Ok, maybe not the bane, but definitely a close cousin. After you’ve poured your heart into crafting the perfect vacation rental content piece, you remember you haven’t incorporated any keywords. Argh!

Whether you call it Business Development (BD), Portfolio Development (PD), or Owner Acquisition, one thing is sure: vacation rental owner marketing is entirely different from marketing to a vacation rental guest. 

Crafting successful emails and curating top hits have a few things in common. Behind every great song lies a catchy hook that instantly grabs listeners’ attention. Similarly, the best emails engage with a memorable message and strike a chord with broad audiences. And just as the infectious chorus of a popular tune can turn an average get-together into an epic celebration, well-crafted emails are powerful tools in your marketing arsenal, driving engagement, inspiring action, and boosting conversions.

The sales pipeline. The tried and true funnel. The deal forecast. The good ole’ hot sheet. It’s true we have many names for a sales pipeline, but one thing remains constant between them: the goal to make sales.

Have you noticed a change in the way content reads lately? Maybe you've come across content pieces that are slightly off, but you can’t pinpoint what’s different. Welcome to the world of AI. While automation is changing how we all work, proving beneficial in many areas, it's not without quirks. Prioritizing structure and keywords over natural language flow, AI often offers generic and (even worse) unengaging content. Maybe not a problem in some industries, but in marketing, where authenticity is critical to building connections and trust with consumers, the lack of human insight and personalization can be detrimental.

A Customer Relationship Management System, or CRM, is a system that helps organize and access customer data. But what does that mean? You can organize and access data in just about any system or tool these days. But can you manage your customer's journey from tip to tail? We’re talking about having detailed insight from when they are a prospective customer to their first purchase, next purchase, and all future purchases, including their entire servicing journey between purchases. If you answered yes, my next question is: Are you tracking it all in one place? Because there are CRMs out there that can do all that with the proper migration.