The B2 Blog

There’s so much to think about as a property manager when marketing your vacation rental portfolio. Keeping booking calendars full, managing guest expectations, and staying ahead of the competition—it never stops. With social media, email marketing, and listing sites all demanding attention, writing a vacation rental blog post might feel like another thing to do on a never-ending to-do list. 

For professional property managers, few things are more satisfying than happy guests and 5-star reviews across your vacation rental portfolio. Sometimes, it’s more of a comedy of errors. Like when you forget to stock the essentials and get a frantic call from a guest who can’t start their morning without coffee. Or when you lock a guest out because you forgot to change the smart lock settings. 

If you’re reading this, you’re probably a vacation rental property manager who oversees more than your share of day-to-day tasks. Your daily agenda might involve tracking bookings, responding to guest inquiries, and handling maintenance issues. It might also include keeping your vacation rental marketing efforts afloat, even though you have limited experience or expertise. It’s all hands on deck, all the time, and you’re always going to do your part. 

Managing a vacation rental business is no day at the beach. Between juggling staff schedules, staying on top of housekeeping and maintenance, and trying to keep guests happy, it’s easy to let marketing slip through the cracks. After all, who has time to craft the perfect Instagram caption or master SEO when you’re chasing down a missing pool float? 

Ever watched your competition’s social media posts and wondered how they’re doing it? Day after day, they’re crafting clever content about their vacation rentals, using stunning images and relevant hashtags and making it all look effortless. Meanwhile, you’re just trying to get through today’s post, staring at a blank screen, and coming up short. 

Are you a vacation rental property manager struggling to create seamless guest experiences? Maybe you find yourself overwhelmed by the complexities of managing operations, reservations, and guest communications. Perhaps you could use a little help optimizing touchpoints that could lead to repeat stays and stellar reviews. If so, you’re not alone. 

Ah, keywords. The bane of every copywriter’s existence. Ok, maybe not the bane, but definitely a close cousin. After you’ve poured your heart into crafting the perfect vacation rental content piece, you remember you haven’t incorporated any keywords. Argh!

Whether you call it Business Development (BD), Portfolio Development (PD), or Owner Acquisition, one thing is sure: vacation rental owner marketing is entirely different from marketing to a vacation rental guest. 

Crafting successful emails and curating top hits have a few things in common. Behind every great song lies a catchy hook that instantly grabs listeners’ attention. Similarly, the best emails engage with a memorable message and strike a chord with broad audiences. And just as the infectious chorus of a popular tune can turn an average get-together into an epic celebration, well-crafted emails are powerful tools in your marketing arsenal, driving engagement, inspiring action, and boosting conversions.

The sales pipeline. The tried and true funnel. The deal forecast. The good ole’ hot sheet. It’s true we have many names for a sales pipeline, but one thing remains constant between them: the goal to make sales.