If your vacation rental business is continuously growing, you’ve probably noticed a few new guest profiles rolling in. Group travel is on the rise, and every group has different needs depending on their size, interests, and occasion. That two-story beach house might be perfect for a wedding weekend, while a group of friends will claim a downtown condo in a heartbeat. And don’t forget the real crowd pleasers: amenities! Private pools, pet-friendly spaces, roomy layouts, and outdoor hangout areas all help win over different kinds of guests.
Struggling to catch a particular group segment? Here’s how to market your vacation rentals effectively through listings, email, and social media!
We see lots of families traveling together, with kids of all ages, so it’s important to make sure there’s something for every age. Parents will want larger homes with multiple bedrooms, fully equipped kitchens, and laundry facilities. Bunk beds, game rooms, and play areas are great offerings for the kids. If you’re able to provide pet-friendly vacation rentals, the family dog can tag along, too. Add nearby attractions, parks, and kid-friendly restaurants, and you’ve got a vacation home that checks all the boxes!
How to Market to Families: Showcase family-friendly amenities like large TVs (great for movie nights), game rooms (for tweens and teens), bikes (for cruising around town), or a golf cart (for transporting gear to the beach). Using bright photos and warm language will help parents visualize how stress-free their vacation can be.
Friend groups are all about the experience, and we’re seeing more and more of this segment traveling year-round. They like to spend their time exploring and relaxing in style. They love outdoor decks and patios for late-night chats and grills for weekend BBQs. Proximity to nightlife, live music, shopping, and outdoor activities is also a consideration.
How to Market to Friend Groups: Feature fun entertainment areas, cozy outdoor seating, and extras like fire pits and games. Highlight local events, festivals, and concerts to help them imagine a fun getaway!
Marketing to special event groups is a different ball game altogether. Whether guests will use your vacation rental property to get ready, host the event, or celebrate all weekend, they’re looking for luxurious touches and event-friendly amenities. They also want large gathering spaces, elegant kitchens, and plenty of bedrooms and bathrooms. Expansive lawns and green spaces for picture-perfect backdrops are also worthy of mention!
How to Market for Weddings and Special Events: Lead with your property’s ‘wow’ factors, including spacious layouts, design details, and amenities that make events shine. Include photos of beautiful gatherings and highlight nearby venues and vendors to make planning easier for hosts and their guests!
Tournament travel is easier (and more fun) when everyone stays together. Vacation homes with multiple bedrooms, large kitchens, and roomy common areas make it simple to coordinate meals and carpools. You’ll win big with traveling teams if your vacation rentals are close to sports venues, restaurants, and attractions.
How to Market for Sports Travel: Focus on convenience: location, space, and easy logistics. Highlight amenities the whole group can enjoy, like private pools, large dining tables, fenced-in back yards, and outdoor game areas.
Groups planning a faith-based retreat or wellness weekend are looking for peace, privacy, and inspiration. Highlight homes with outdoor areas for quiet reflection and access to hiking and biking trails, spas, and calm surroundings.
How to Market to Retreat or Faith-Based Groups: Use soothing visuals and language that evokes serenity. Demonstrate how your vacation rentals can provide a peaceful sanctuary for connection, reflection, and renewal.
From family reunions to college friends who haven’t seen each other in years, we’ve seen every type of reunion you can imagine. These groups want to reconnect and look for vacation homes with spacious kitchens and areas for shared meals so they can reminisce and catch up. Outdoor patios and proximity to group activities only add to the experience!
How to Market to Reunion Groups: Highlight features that make group stays easy and fun! Large dining tables, multiple gathering areas (both indoors and outside), and ample bedrooms with en suite baths are just a few notable features. Use photos that capture connection and joy, helping guests picture their reunion in your spaces!
At B2 Collaborative, we help vacation rental brands connect with travelers through tailored digital advertising, social media, email marketing, and more! Contact us today to find out how you can reach every type of guest.