If you're familiar with BOTE and our product line up, you know design is an important part of what we do. In fact, it's everything we do. Corey and Magda didn't look at the paddle board industry back in 2009 and say "this industry could really use another utilitarian, white paddle board with a logo plastered across the top and bottom." To be honest, we don't know exactly what was said in that initial discussion, but we know it led us to where we are today.
Read the full article at BOTEboard.com.