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BOTE | Blog Post: Bringing Style to SUP: Our Graphics

BOTE is a B2 Collaborative outdoor industry client in the direct-to-consumer eCommerce space. This content type was developed as part of an ongoing content retainer supporting the company blog. 

Scope: Content Development, Blogging

View a sampling of the content below.
outdoor industry blog

One thing we can tell you about BOTE’s general design philosophy is this: We’ve never been the types to “throw everything at the wall and see what sticks.” On the contrary, everything we do—everything we’ve ever done—from a product standpoint and from a design standpoint has always been and always will be highly intentional and deeply considered.

Call it the curse of the creative, the price of particularity, the malediction of the meticulous—whatever you want to call it, this much is clear: we’re design freaks. We believe thoughtful design not only brings a product to life, but it brings the life out of the product. From the outset, inventive design and innovative function go hand in hand.

After all, our SUPs and kayaks are designed to be best-in-class, top-of-the-line watercrafts extraordinaire. Why shouldn’t they be stylish as hell, too?


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