Published Content by B2 Collaborative Copywriters

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

BeHome247 | Blog Post: 4 Ways to Transform Property Maintenance with Centralization and Automation

September 27, 2023 at 8:35 PM

Financial institutions rely on centralized banking systems to manage transactions and maintain security standards, safeguarding the integrity of financial operations. Centralized power plants distribute electricity across vast regions, ensuring a consistent and reliable energy supply to countless homes and businesses. Even social media platforms centralize user data and content for seamless global experiences. But centralizing maintenance, is that even possible, and if so, how do property managers go about it?

You absolutely can, and it all starts with the right technology.

ACME House Company | Blog Post: Palm Springs Modernism Week - What You Need to Know and How to Book

September 19, 2023 at 6:31 PM

Although the Palm Springs Aerial Tramway, a scenic tour through Joshua Tree National Park, or a trip to the Air Museum might be the main attraction during your trip to Palm Springs any other time of year, the highlight of any October visit, without question, is Palm Springs Modernism Week.

A celebration of epic proportions, Palm Springs Modernism Week highlights the enduring popularity of mid-century modern architecture. The design aesthetic, characterized by simplicity, form, and functionality, remains as popular today as it was when A-listers like Frank Sinatra and Marilyn Monroe coveted these urban masterpieces in the Palm Springs desert oasis. Incorporating fresh perspectives and materials and crafted with a minimalist approach by visionary architects of the era, each home embodied the essence of contemporary living.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Why You Should Plan Your Wedding on the Alabama Gulf Coast

August 28, 2023 at 8:08 PM

A popular vacation destination, the Alabama Gulf Coast offers stunning beauty and a laid-back, relaxed lifestyle that’s hard to resist. With pristine sandy shores, breathtaking sunsets, and gentle ocean breezes, this idyllic location offers a peaceful reprieve from life’s hurried pace. Easily accessible, many commuters drive from nearby states, arriving on our beaches in no time and without ever having to board a plane. A prime location for destination weddings, the Alabama Gulf Coast also delivers gorgeous venues, delightful restaurants, and a welcoming community of local vendors ready to make your day unforgettable.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: How to Minimize Screen Time with Kids While on Vacation

August 26, 2023 at 7:45 PM

Although some screen time can be educational, it’s easy to go overboard without realizing it. We’re all guilty of it – a few minutes turns into a half hour, and before you know it, you’ve missed the opportunity to do other things that might have brought greater enjoyment. Too much media use isn’t good, particularly for kids, and may not be the best use of time when exploring a new destination. How do you help kids minimize screen time while on vacation?

Lori McKenna

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: How Property Managers Stay Ahead of the Game with Emerging Technology

August 23, 2023 at 8:16 PM

Just as having the right team in place can lead to stellar reviews, having the right tools in place can significantly impact the property management experience. Fortunately, smart devices and interconnected systems are changing how we work and live, and that’s a win for residential property managers. Streamlining the leasing process, enhancing security, and reducing energy usage are just a few ways smart technology can empower property management teams to provide a higher level of service for prospects and residents. Better still, they can do it all remotely.

If you're looking for some tech-savvy property management solutions that help convert prospects to residents, elevate the resident experience, and help you work smarter, not harder, you came to the right place. Read on for a few tips to modernize your operations with smart technology.

Kaiser Vacation Rentals | Blog Post: Travel Gifts for Kids Planning to Visit the Alabama Gulf Coast

July 20, 2023 at 1:42 PM

Traveling with kids can be an enriching experience, and few things are more rewarding than watching them in new destinations. Kids visiting the Alabama Gulf Coast for the first time will love exploring the vast, sandy beaches, the thrill of spotting playful dolphins, and the joy of collecting seashells along the shoreline. But first, they need to get here, and long hours in planes and cars can challenge even the most well-mannered child. Having a few tricks up your sleeve to combat boredom might make for a more pleasant trip.

Why not surprise them with some thoughtful gifts beforehand? It’s a great way to get them excited about the journey, and they’ll have fun using them when they get here. Designed to captivate their imaginations, we’ve got a few practical essentials designed to spark their sense of adventure and encourage hours of exploration.

Make the journey unforgettable with these fun travel gifts for kids, guaranteed to add an extra layer of excitement while visiting the Alabama Gulf Coast!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Introducing Ocean Edge: A Luxury Orange Beach Community

May 26, 2023 at 1:20 PM

Welcome to Ocean Edge, a brand-new luxury beach community in Orange Beach, Alabama. The beautiful and highly anticipated Gulf-front development is now open and offering premier accommodations for visitors ready to experience the splendor of the Alabama Gulf Coast.

Featuring two and three-story luxury beach homes with spacious floorplans, stunning interiors, and upscale amenities, Ocean Edge invites guests to experience the ultimate in luxury accommodations. Blending harmoniously with the natural environment and complemented by the stunning backdrop of the Gulf of Mexico, these cottage-style homes beckon for days spent relaxing. Showcasing all the comforts of home, this small, peaceful community offers the ultimate in coastal living. Boasting proximity to restaurants, shopping, and local attractions, many within walking distance, Ocean Edge is an ideal environment and the perfect escape to share with family and friends.

Lori McKenna

upgrading property management tech stack

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: Upgrading Your Property Management Tech Stack? Start Here.

April 18, 2023 at 12:52 PM

Property managers know the pain points of disconnected technology all too well. Struggling to keep up with the changing landscape, adopting quick fixes seems the only way to overcome the next big hurdle. The result? A fragmented approach resulting from overlapping single-point solutions that don’t integrate or offer the scalability property managers need to evolve as their business matures. Although it might seem overwhelming, finding a comprehensive solution is possible.

How do you reduce operational expenses, streamline workflows, and support continued growth? With our step-by-step guide, you’ll be well on your way to a secure, integrated, and optimized property management tech stack that boosts productivity and helps you maintain a competitive edge in the ever-changing property management landscape.

Scenic Stays | Blog Post: Destin & 30A Spring Break for Families

January 13, 2023 at 3:43 PM

Now that the holidays are over, it seems we’re all back to the grind until, alas, beloved spring break! That sweet, celebratory reprieve that takes the chill off winter and gets us all in the mood for summer. Although spring break presents an occasion for students to take a little pause from their studies, it’s also a great opportunity for the whole family to let off a little steam. We can’t think of a better place for your spring break adventures than the Emerald Coast.

Lori McKenna

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: Rental Scams - Is Your Business at Risk?

December 20, 2022 at 8:02 PM

Property management can be a rewarding and fulfilling experience, often presenting unique challenges. Aside from advertising vacancies, vetting tenants, and preparing lease agreements, property managers are responsible for repair and maintenance issues, rent collection, and record keeping. Navigating issues that pop up along the way is certainly part of the terrain, but falling prey to rental scams shouldn’t be.

Although it’s important to be aware of rental scams, don’t let your fear of fraudsters prevent you from adopting new technology tools. Sensors, keyless locks, and self-guided property tours will protect your assets and those who use them and deter criminals from committing fraudulent activities. Here are a few things to know and do to prevent scamming at your single and multi-family residential properties.

Lori McKenna