Published Content by B2 Collaborative Copywriters

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

travel gifts for kids visiting the alabama gulf coast

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Travel Gifts for Kids Planning to Visit the Alabama Gulf Coast

July 20, 2023 at 1:42 PM

Traveling with kids can be an enriching experience, and few things are more rewarding than watching them in new destinations. Kids visiting the Alabama Gulf Coast for the first time will love exploring the vast, sandy beaches, the thrill of spotting playful dolphins, and the joy of collecting seashells along the shoreline. But first, they need to get here, and long hours in planes and cars can challenge even the most well-mannered child. Having a few tricks up your sleeve to combat boredom might make for a more pleasant trip.

Why not surprise them with some thoughtful gifts beforehand? It’s a great way to get them excited about the journey, and they’ll have fun using them when they get here. Designed to captivate their imaginations, we’ve got a few practical essentials designed to spark their sense of adventure and encourage hours of exploration.

Make the journey unforgettable with these fun travel gifts for kids, guaranteed to add an extra layer of excitement while visiting the Alabama Gulf Coast!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Introducing Ocean Edge: A Luxury Orange Beach Community

May 26, 2023 at 1:20 PM

Welcome to Ocean Edge, a brand-new luxury beach community in Orange Beach, Alabama. The beautiful and highly anticipated Gulf-front development is now open and offering premier accommodations for visitors ready to experience the splendor of the Alabama Gulf Coast.

Featuring two and three-story luxury beach homes with spacious floorplans, stunning interiors, and upscale amenities, Ocean Edge invites guests to experience the ultimate in luxury accommodations. Blending harmoniously with the natural environment and complemented by the stunning backdrop of the Gulf of Mexico, these cottage-style homes beckon for days spent relaxing. Showcasing all the comforts of home, this small, peaceful community offers the ultimate in coastal living. Boasting proximity to restaurants, shopping, and local attractions, many within walking distance, Ocean Edge is an ideal environment and the perfect escape to share with family and friends.

Lori McKenna

upgrading property management tech stack

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: Upgrading Your Property Management Tech Stack? Start Here.

April 18, 2023 at 12:52 PM

Property managers know the pain points of disconnected technology all too well. Struggling to keep up with the changing landscape, adopting quick fixes seems the only way to overcome the next big hurdle. The result? A fragmented approach resulting from overlapping single-point solutions that don’t integrate or offer the scalability property managers need to evolve as their business matures. Although it might seem overwhelming, finding a comprehensive solution is possible.

How do you reduce operational expenses, streamline workflows, and support continued growth? With our step-by-step guide, you’ll be well on your way to a secure, integrated, and optimized property management tech stack that boosts productivity and helps you maintain a competitive edge in the ever-changing property management landscape.

Scenic Stays | Blog Post: Destin & 30A Spring Break for Families

January 13, 2023 at 3:43 PM

Now that the holidays are over, it seems we’re all back to the grind until, alas, beloved spring break! That sweet, celebratory reprieve that takes the chill off winter and gets us all in the mood for summer. Although spring break presents an occasion for students to take a little pause from their studies, it’s also a great opportunity for the whole family to let off a little steam. We can’t think of a better place for your spring break adventures than the Emerald Coast.

Lori McKenna

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: Rental Scams - Is Your Business at Risk?

December 20, 2022 at 8:02 PM

Property management can be a rewarding and fulfilling experience, often presenting unique challenges. Aside from advertising vacancies, vetting tenants, and preparing lease agreements, property managers are responsible for repair and maintenance issues, rent collection, and record keeping. Navigating issues that pop up along the way is certainly part of the terrain, but falling prey to rental scams shouldn’t be.

Although it’s important to be aware of rental scams, don’t let your fear of fraudsters prevent you from adopting new technology tools. Sensors, keyless locks, and self-guided property tours will protect your assets and those who use them and deter criminals from committing fraudulent activities. Here are a few things to know and do to prevent scamming at your single and multi-family residential properties.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Restaurants Open Christmas Week on the Alabama Coast

December 2, 2022 at 7:56 PM

Tis the season to gather with family and friends and enjoy the spirit of the Christmas holiday! If your merry festivities include a trip to the Alabama Coast, you'll no doubt be spending time reminiscing, reconnecting, and rejoicing over fabulous food. From coastal-inspired cuisine to traditional Christmas fare, we've got the scoop on where to enjoy the tastiest morsels. Whether planning a large family get-together or keeping things small, you'll find plenty of dining options along the Alabama Coast this Christmas!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: 12 Family-Friendly 30A Beach Homes

November 30, 2022 at 7:47 PM

We can't think of a better place to enjoy the splendor of South Walton than in a stunning family-friendly beach home on 30A. Select from luxurious, beach-front retreats with sprawling floorplans to cozy hideaways tucked off the beaten path, many featuring additional amenities, including private pools, bikes, and EV charging stations. Conveniently located near fabulous restaurants, beachside boutiques, and plenty of outdoor adventure, you'll find the perfect spot for your family on our little stretch of paradise along 30A.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Our Favorite 5 Thanksgiving Weekend Activities

October 31, 2022 at 6:07 PM

When planning a visit to Gulf Shores or Orange Beach this Thanksgiving Weekend, the meal won't be the only highlight. Whether meeting up with friends or planning a large family get-together, the Alabama Coast is loaded with fun activities all weekend long. Here's the lowdown on Thanksgiving events you won't want to miss!

Lori McKenna

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: 8 Maintenance Tips for Property Managers

October 30, 2022 at 5:42 PM

If you’re in the property management business, you know the importance of preventative maintenance. Although it can be a lot to keep up with, preserving the long-term value of your properties through regular maintenance is imperative. Being proactive and addressing issues early helps keep maintenance costs down, extends the life of your equipment, and helps maintain your property value.

But checking for leaks and water damage, inspecting detectors, and scheduling inspections can be challenging. And remembering to change filters, flush water heaters, and schedule, track, and manage it all can be overwhelming, particularly with multiple properties. But it doesn’t have to be. We’ve developed a list of maintenance tips for property managers to help you save time and money while ensuring the comfort of your guests and tenants, a win for everyone involved.

Scenic Stays | Blog Post: 5 Reasons Families Love Fall in Northwest Florida

September 13, 2022 at 2:47 PM

Fall typically sees the kids returning to school and maybe a shift in your workload after that deliciously long summer. But it's not a bad time to consider a long weekend trip before things get too hectic. After all, you'll find ideal conditions, fewer crowds, and reduced rates, all the more reason to consider a refreshing fall getaway. With miles of shoreline, activities for the whole family, and plenty of nature to discover, it's easy to see why Northwest Florida is the perfect destination for your fall getaway.

Lori McKenna