Published Content by B2 Collaborative Copywriters

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: 8 Fun Facts You Didn't Know About Destin

December 4, 2024 at 10:15 AM

Destin is known for its laid-back vibe and friendly locals, but the world-famous beaches keep visitors returning year after year. Throw in family-friendly activities and fantastic restaurants, and Destin becomes irresistible! But there’s more to Destin than just emerald waters and stunning shorelines. Beyond the beaches and fun activities lie some fascinating stories that set this beloved vacation destination apart. Here are a few fun facts that might make you love the ‘World’s Luckiest Fishing Village’ even more!

Lori McKenna

beach on st. simons island during the wintere

Hospitality, SEO Copywriting, Blog Post

Hodnett Cooper | Blog Post: Your St. Simons Island Winter Weekend Itinerary

November 13, 2024 at 10:00 AM

While St. Simons Island is enjoyable anytime, winter is particularly magical. Mild temperatures make for pleasant days and afternoon outings filled with new discoveries. Fewer wait times at popular restaurants make dining out even more fun, and you’ll more than likely save a few dollars when visiting in the off-season!

With cozy accommodations, quiet beaches, and friendly locals ready to welcome you, St. Simons is the perfect place to unwind and recharge over a winter weekend. Not sure what to hit first? Lucky for you, we’ve whipped up a 3-day itinerary with some of our favorite winter activities on St. Simons Island!

Lori McKenna

couple walking towards their car and ev charging station

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Why More Guests with EVs are Visiting the Alabama Gulf Coast

October 23, 2024 at 3:15 PM

We see our share of visitors along the Alabama Gulf Coast, coming from all over to enjoy our beautiful beaches. While many travel by plane, others opt to drive, commuting from nearby communities and neighboring states—a growing portion traveling in electric vehicles (EVs). If you’re planning to visit Gulf Shores and Orange Beach in an EV or thinking about renting one, you can rest easy knowing your trip will be hassle-free!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

ACME House Company | Blog Post: 5 Reasons to Visit Palm Springs in the Fall

September 5, 2024 at 3:13 PM

Summer in Palm Springs is magical, with beautiful desert landscapes, warm sunny days, and poolside escapades that seem to last forever. And while the rest of the world is bracing for winter’s colder months, a new world of possibilities opens up in this desert oasis. From stunning hikes to fun fall events, the cooler temperatures make every outdoor activity in the Coachella Valley a refreshing and enjoyable experience!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Our Top 30A Activities Beyond the Beach

July 26, 2024 at 2:30 PM

The sugar-white sand and turquoise waters of 30A are legendary for a reason—they’re absolutely breathtaking! Visitors come here to soak up the sun and sink their toes in our perfect beach paradise season after season. Although your only goal might be to achieve a sun-kissed tan (and trust us, you will!), a whole world of adventure awaits beyond the shore. From exploring beautiful state parks to browsing local boutiques, 30A offers something for everyone.

Lori McKenna

delicious meal on plate at restaurant on 30a

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Discovering New Restaurants on 30A

May 2, 2024 at 1:00 PM

When you think of 30A, walking along pristine beaches, paddling on coastal dune lakes, and biking the Timpoochee Trail are a few things that come to mind. And while that is a big part of the 30A experience, don’t overlook the incredible culinary scene. The area is bursting at the seams with delightful eateries offering a range of flavors. Whether you’re a food enthusiast eager to try the latest culinary trends or simply looking for an incomparable dining experience, here are some new 30A restaurants to try on your next visit!

Lori McKenna

aerial view of people grabbing slices of pizza

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Fresh Faces: Embracing New Restaurants in Destin

February 15, 2024 at 1:23 PM

If you haven’t been to Destin lately, you’re in for a treat! Destin's dining scene is ever-evolving, with exciting new restaurants to tantalize your taste buds and satisfy every food craving. From cozy eateries to waterfront cafes, you’ll find a laid-back spot to gather with family and friends. Be sure to check out the latest hotspots redefining Destin’s culinary excellence the next time you’re in town!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: The Boathouse Oyster Bar, an Iconic Destin Restaurant

January 12, 2024 at 12:54 PM

Consistency is at the forefront, and a few signature menu items will ensure folks return again and again. Throw in a unique customer experience and a robust behind-the-scenes operation that readily adapts to changes, and you’ve got all the makings for something exceptional.

In short, you’ve got The Boathouse Oyster Bar, an iconic Destin hotspot that resonates far beyond its physical presence on the Destin harbor.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

ACME House Company | Blog Post: Dog-Friendly in Palm Springs: Where to Stay, Play, and Eat

December 15, 2023 at 7:14 PM

Are you looking for a desert getaway where your furry friend will be just as welcome as you are? Palm Springs offers the perfect escape with its year-round sunshine, picture-perfect weather, and dog-friendly atmosphere, sure to make Toto feel right at home. From casual cafes where your pup can nestle at your feet to exciting play spaces to stretch his legs, you’ll find no shortage of shared experiences here. We’ve even got gorgeous dog-friendly vacation homes and condos where he can play in the yard while you sip a cocktail poolside!

So pack your bags, leash up your furry friend, and prepare for an incredible dog-friendly adventure in Palm Springs!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: How to Plan a Stress Free Wedding in Destin

November 26, 2023 at 6:52 PM

There’s nothing quite like the excitement of being engaged. It’s a magical time filled with blissful daydreams, maybe a little dancing in the living room, and a few social posts to share the joy with friends and family. Before you’ve had a chance to bask in the glow, you realize the clock is ticking, and you should probably start planning the wedding of your dreams. Suddenly, you’re swimming in a sea of tasks, and your dreamy affair is becoming an overwhelming list that keeps growing.

There’s no need to stress the days leading up to what should be one of the happiest moments of your life. Step back, take a breather, and remember that planning your dream wedding in Destin can be fun. With a few simple tips, you’ll be well on your way to wedded bliss!

Lori McKenna