Published Content by B2 Collaborative Copywriters

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

aerial view of people grabbing slices of pizza

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Fresh Faces: Embracing New Restaurants in Destin

February 15, 2024 at 1:23 PM

If you haven’t been to Destin lately, you’re in for a treat! Destin's dining scene is ever-evolving, with exciting new restaurants to tantalize your taste buds and satisfy every food craving. From cozy eateries to waterfront cafes, you’ll find a laid-back spot to gather with family and friends. Be sure to check out the latest hotspots redefining Destin’s culinary excellence the next time you’re in town!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: The Boathouse Oyster Bar, an Iconic Destin Restaurant

January 12, 2024 at 12:54 PM

Consistency is at the forefront, and a few signature menu items will ensure folks return again and again. Throw in a unique customer experience and a robust behind-the-scenes operation that readily adapts to changes, and you’ve got all the makings for something exceptional.

In short, you’ve got The Boathouse Oyster Bar, an iconic Destin hotspot that resonates far beyond its physical presence on the Destin harbor.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

ACME House Company | Blog Post: Dog-Friendly in Palm Springs: Where to Stay, Play, and Eat

December 15, 2023 at 7:14 PM

Are you looking for a desert getaway where your furry friend will be just as welcome as you are? Palm Springs offers the perfect escape with its year-round sunshine, picture-perfect weather, and dog-friendly atmosphere, sure to make Toto feel right at home. From casual cafes where your pup can nestle at your feet to exciting play spaces to stretch his legs, you’ll find no shortage of shared experiences here. We’ve even got gorgeous dog-friendly vacation homes and condos where he can play in the yard while you sip a cocktail poolside!

So pack your bags, leash up your furry friend, and prepare for an incredible dog-friendly adventure in Palm Springs!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: How to Plan a Stress Free Wedding in Destin

November 26, 2023 at 6:52 PM

There’s nothing quite like the excitement of being engaged. It’s a magical time filled with blissful daydreams, maybe a little dancing in the living room, and a few social posts to share the joy with friends and family. Before you’ve had a chance to bask in the glow, you realize the clock is ticking, and you should probably start planning the wedding of your dreams. Suddenly, you’re swimming in a sea of tasks, and your dreamy affair is becoming an overwhelming list that keeps growing.

There’s no need to stress the days leading up to what should be one of the happiest moments of your life. Step back, take a breather, and remember that planning your dream wedding in Destin can be fun. With a few simple tips, you’ll be well on your way to wedded bliss!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

ACME House Company | Blog Post: Celebrate the Season: Palm Springs Winter Events

October 12, 2023 at 6:28 PM

A hub for midcentury modern architecture and design, Palm Springs effortlessly blends retro charm with modern luxury, making any stay an irresistible blend of relaxation and indulgence. Throw in a few noteworthy attractions, ultra-cool hangouts, and some old Hollywood glamour, and you’ve just whipped up the perfect winter escape!

Whether chasing sunsets or just sipping cocktails by the pool, Palm Springs knows how to keep the good times rolling. If you missed your summer pass, why not give it a go this winter? There’s no doubt the party’s here, sizzling with festive occasions hotter than the desert sun, and here are a few of our favorite Palm Springs winter events!

Lori McKenna

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: 4 Ways to Transform Property Maintenance with Centralization and Automation

September 27, 2023 at 8:35 PM

Financial institutions rely on centralized banking systems to manage transactions and maintain security standards, safeguarding the integrity of financial operations. Centralized power plants distribute electricity across vast regions, ensuring a consistent and reliable energy supply to countless homes and businesses. Even social media platforms centralize user data and content for seamless global experiences. But centralizing maintenance, is that even possible, and if so, how do property managers go about it?

You absolutely can, and it all starts with the right technology.

ACME House Company | Blog Post: Palm Springs Modernism Week - What You Need to Know and How to Book

September 19, 2023 at 6:31 PM

Although the Palm Springs Aerial Tramway, a scenic tour through Joshua Tree National Park, or a trip to the Air Museum might be the main attraction during your trip to Palm Springs any other time of year, the highlight of any October visit, without question, is Palm Springs Modernism Week.

A celebration of epic proportions, Palm Springs Modernism Week highlights the enduring popularity of mid-century modern architecture. The design aesthetic, characterized by simplicity, form, and functionality, remains as popular today as it was when A-listers like Frank Sinatra and Marilyn Monroe coveted these urban masterpieces in the Palm Springs desert oasis. Incorporating fresh perspectives and materials and crafted with a minimalist approach by visionary architects of the era, each home embodied the essence of contemporary living.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Why You Should Plan Your Wedding on the Alabama Gulf Coast

August 28, 2023 at 8:08 PM

A popular vacation destination, the Alabama Gulf Coast offers stunning beauty and a laid-back, relaxed lifestyle that’s hard to resist. With pristine sandy shores, breathtaking sunsets, and gentle ocean breezes, this idyllic location offers a peaceful reprieve from life’s hurried pace. Easily accessible, many commuters drive from nearby states, arriving on our beaches in no time and without ever having to board a plane. A prime location for destination weddings, the Alabama Gulf Coast also delivers gorgeous venues, delightful restaurants, and a welcoming community of local vendors ready to make your day unforgettable.

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: How to Minimize Screen Time with Kids While on Vacation

August 26, 2023 at 7:45 PM

Although some screen time can be educational, it’s easy to go overboard without realizing it. We’re all guilty of it – a few minutes turns into a half hour, and before you know it, you’ve missed the opportunity to do other things that might have brought greater enjoyment. Too much media use isn’t good, particularly for kids, and may not be the best use of time when exploring a new destination. How do you help kids minimize screen time while on vacation?

Lori McKenna

SEO Copywriting, Blog Post, Technology

BeHome247 | Blog Post: How Property Managers Stay Ahead of the Game with Emerging Technology

August 23, 2023 at 8:16 PM

Just as having the right team in place can lead to stellar reviews, having the right tools in place can significantly impact the property management experience. Fortunately, smart devices and interconnected systems are changing how we work and live, and that’s a win for residential property managers. Streamlining the leasing process, enhancing security, and reducing energy usage are just a few ways smart technology can empower property management teams to provide a higher level of service for prospects and residents. Better still, they can do it all remotely.

If you're looking for some tech-savvy property management solutions that help convert prospects to residents, elevate the resident experience, and help you work smarter, not harder, you came to the right place. Read on for a few tips to modernize your operations with smart technology.