Published Content by B2 Collaborative Copywriters

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Lori McKenna

Based in Fort Walton Beach, FL, Lori is a copywriter with a demonstrated history translating strategic marketing approaches into easily accessible creative concepts for B2B and B2C audiences. Her strength lies in driving brand awareness by creating engaging content for a variety of media that consistently resonates with consumers.

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Answers to Your Most Common Questions About Northwest Florida

April 23, 2025 at 3:00 PM

Renowned as a vacation destination for travelers of all types, the beach towns in Northwest Florida have been drawing visitors year-round for decades. Whether you gravitate toward the outdoor adventure in Destin, family-friendly activities in Panama City Beach, or the laid-back vibe on 30A, one thing’s for sure—you’ll find miles of pristine beaches and crystal-clear water in equal measure everywhere you go.

But what makes the beaches so spectacular? And why are our waters so clear?

Since people often inquire, we thought it might be a good time to answer the most frequently asked questions about your favorite beach destination. Here are a few things you might not know about Northwest Florida!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Easter in Gulf Shores and Orange Beach: Your Guide to Family Fun

March 25, 2025 at 10:00 AM

So much to love about Spring on the Alabama Gulf Coast! Long, lazy days at the beach, dining at waterfront restaurants, and taking the kids to the local attractions would probably rank in the top three. And while any trip to the area promises delightful adventures and fun surprises, Easter is particularly special, with a variety of festive activities for the whole family to enjoy. If you plan to be in the area during Easter or the days leading up to it, here are some fun things to do in Gulf Shores and Orange Beach!

Lori McKenna

view of the pool at palm springs vista las palmas vacation rental

Hospitality, SEO Copywriting, Blog Post

ACME House Company | Blog Post: Neighborhood Spotlight: Vista Las Palmas

February 28, 2025 at 9:15 AM

Renowned for its mid-century modern architecture and storied past, Vista Las Palmas is a premier neighborhood in Palm Springs. Developed in the late 1950s by the Alexander Construction Company, the area showcases designs by architects William Krisel and Charles Dubois. Krisel introduced iconic "butterfly" roof houses and folded plate roof designs, while Dubois contributed the distinctive "Swiss Miss" A-frame homes. This architectural diversity creates a cohesive yet varied streetscape, making it a popular Palm Springs neighborhood and a highlight of architectural tours.

Lori McKenna

boys baseball team playing in tournament in gulf shores

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Spring Sports Tournaments in Gulf Shores and Orange Beach

January 22, 2025 at 11:15 AM

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: 8 Fun Facts You Didn't Know About Destin

December 4, 2024 at 10:15 AM

Destin is known for its laid-back vibe and friendly locals, but the world-famous beaches keep visitors returning year after year. Throw in family-friendly activities and fantastic restaurants, and Destin becomes irresistible! But there’s more to Destin than just emerald waters and stunning shorelines. Beyond the beaches and fun activities lie some fascinating stories that set this beloved vacation destination apart. Here are a few fun facts that might make you love the ‘World’s Luckiest Fishing Village’ even more!

Lori McKenna

beach on st. simons island during the wintere

Hospitality, SEO Copywriting, Blog Post

Hodnett Cooper | Blog Post: Your St. Simons Island Winter Weekend Itinerary

November 13, 2024 at 10:00 AM

While St. Simons Island is enjoyable anytime, winter is particularly magical. Mild temperatures make for pleasant days and afternoon outings filled with new discoveries. Fewer wait times at popular restaurants make dining out even more fun, and you’ll more than likely save a few dollars when visiting in the off-season!

With cozy accommodations, quiet beaches, and friendly locals ready to welcome you, St. Simons is the perfect place to unwind and recharge over a winter weekend. Not sure what to hit first? Lucky for you, we’ve whipped up a 3-day itinerary with some of our favorite winter activities on St. Simons Island!

Lori McKenna

couple walking towards their car and ev charging station

Hospitality, SEO Copywriting, Blog Post

Kaiser Vacation Rentals | Blog Post: Why More Guests with EVs are Visiting the Alabama Gulf Coast

October 23, 2024 at 3:15 PM

We see our share of visitors along the Alabama Gulf Coast, coming from all over to enjoy our beautiful beaches. While many travel by plane, others opt to drive, commuting from nearby communities and neighboring states—a growing portion traveling in electric vehicles (EVs). If you’re planning to visit Gulf Shores and Orange Beach in an EV or thinking about renting one, you can rest easy knowing your trip will be hassle-free!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

ACME House Company | Blog Post: 5 Reasons to Visit Palm Springs in the Fall

September 5, 2024 at 3:13 PM

Summer in Palm Springs is magical, with beautiful desert landscapes, warm sunny days, and poolside escapades that seem to last forever. And while the rest of the world is bracing for winter’s colder months, a new world of possibilities opens up in this desert oasis. From stunning hikes to fun fall events, the cooler temperatures make every outdoor activity in the Coachella Valley a refreshing and enjoyable experience!

Lori McKenna

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Our Top 30A Activities Beyond the Beach

July 26, 2024 at 2:30 PM

The sugar-white sand and turquoise waters of 30A are legendary for a reason—they’re absolutely breathtaking! Visitors come here to soak up the sun and sink their toes in our perfect beach paradise season after season. Although your only goal might be to achieve a sun-kissed tan (and trust us, you will!), a whole world of adventure awaits beyond the shore. From exploring beautiful state parks to browsing local boutiques, 30A offers something for everyone.

Lori McKenna

delicious meal on plate at restaurant on 30a

Hospitality, SEO Copywriting, Blog Post

Scenic Stays | Blog Post: Discovering New Restaurants on 30A

May 2, 2024 at 1:00 PM

When you think of 30A, walking along pristine beaches, paddling on coastal dune lakes, and biking the Timpoochee Trail are a few things that come to mind. And while that is a big part of the 30A experience, don’t overlook the incredible culinary scene. The area is bursting at the seams with delightful eateries offering a range of flavors. Whether you’re a food enthusiast eager to try the latest culinary trends or simply looking for an incomparable dining experience, here are some new 30A restaurants to try on your next visit!

Lori McKenna