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The sales pipeline. The tried and true funnel. The deal forecast. The good ole’ hot sheet. It’s true we have many names for a sales pipeline, but one thing remains constant between them: the goal to make sales.
Have you noticed a change in the way content reads lately? Maybe you've come across content pieces that are slightly off, but you can’t pinpoint what’s different. Welcome to the world of AI. While automation is changing how we all work, proving beneficial in many areas, it's not without quirks. Prioritizing structure and keywords over natural language flow, AI often offers generic and (even worse) unengaging content. Maybe not a problem in some industries, but in marketing, where authenticity is critical to building connections and trust with consumers, the lack of human insight and personalization can be detrimental.
A Customer Relationship Management System, or CRM, is a system that helps organize and access customer data. But what does that mean? You can organize and access data in just about any system or tool these days. But can you manage your customer's journey from tip to tail? We’re talking about having detailed insight from when they are a prospective customer to their first purchase, next purchase, and all future purchases, including their entire servicing journey between purchases. If you answered yes, my next question is: Are you tracking it all in one place? Because there are CRMs out there that can do all that with the proper migration.