Case Studies

Case Study: '30A Shores & S'mores' Sweepstakes

Sarah Ralph

Discover how Scenic Stays' '30A Shores & S'mores' Sweepstakes campaign helped to grow their email database, boost website traffic, and increase social media engagement.

Industry: Short Term Rentals

The Numbers

10.5% increase in engaged guest email addresses

Over 15,000 page views

42% increase in post shares

Facebook impressions were up 79% month over month

The Challenge

With a large, healthy email database and consistent social media engagement, Scenic Stays challenged B2 Collaborative to devise a campaign to boost brand engagement at the end of its busy summer season. We needed to develop a campaign that would not only attract new guests but also enhance their digital presence.

The Solution

To tackle the challenge, we developed a month-long sweepstakes campaign. The '30A Shores & S'mores' Sweepstakes was marketed across multiple channels, including their direct booking website, social media platforms, and email campaigns.

Because really, who wouldn't want to win a 30A vacation package?

The Result

The Sweepstakes proved to be a powerful tool for customer acquisition and brand growth. Over the course of the month, Scenic Stays saw a significant influx of prospective guest email addresses and a sharp increase in website visitors.

By creating a collaborative vacation package with local vendors, we generated buzz and further ingrained Scenic Stay as a premier partner in the community. This unique approach not only drove digital engagement but also became a competitive differentiator for Scenic Stays.

Our '30A Shores & S'mores' Sweepstakes was a huge hit. As a busy property manager, I was able to provide the package and tout the results to our homeowners, and B2 Collabrative took care of the rest. We're excited to keep running these sweepstakes as a key part of our marketing strategy. Chris Wheeler, Scenic Stays COO & Partner

The Company

Scenic Stays is a locally owned and operated vacation rental property management company servicing Northwest Florida beaches. Founded in 2018 with roots in 30A, Scenic Stays is proud to offer a unique portfolio of over 400 professionally managed vacation rental options for families of all shapes, sizes, and budgets. From amenity-packed condominium resorts to private Gulf front homes, each property is overseen by local professionals and Scenic Stays hospitality.