--- title: "Case Study: '30A Shores & S'mores' Sweepstakes" description: Discover how Scenic Stays used a 'Win a Vacation' sweepstakes campaign to significantly boost their email database and social media engagement. image: https://blog.b2collab.com/hubfs/B2%20Case%20Study%20Hero%20Images.jpg --- [![B2 Collaborative | Vacation Rental Marketing](https://blog.b2collab.com/hs-fs/hubfs/B2Collab-Logo_Horizontal-Primary-Green.png?width=215&height=53&name=B2Collab-Logo_Horizontal-Primary-Green.png "B2 Collaborative | Vacation Rental Marketing")](https://b2collab.com) Open main menu Close main menu - [Marketing](https://www.b2collab.com/marketing) - [Sales](https://www.b2collab.com/sales) - [Service](https://www.b2collab.com/service) - [About](https://www.b2collab.com/about) - [Blog](https://blog.b2collab.com/marketing-and-sales) - [Connect](https://www.b2collab.com/connect) [Case Studies](https://blog.b2collab.com/marketing-and-sales/tag/case-studies) # Case Study: '30A Shores & S'mores' Sweepstakes ![Sarah Ralph](https://blog.b2collab.com/hs-fs/hubfs/Sarah%20Ralph.jpg?width=45&name=Sarah%20Ralph.jpg) [Sarah Ralph](https://blog.b2collab.com/marketing-and-sales/author/sarah-ralph) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.b2collab.com/marketing-and-sales/case-study-win-a-vacation-sweepstakes-campaign) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.b2collab.com/marketing-and-sales/case-study-win-a-vacation-sweepstakes-campaign) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.b2collab.com/marketing-and-sales/case-study-win-a-vacation-sweepstakes-campaign) ![Vacation Rental Sweepstakes Campaign](https://blog.b2collab.com/hubfs/B2%20Case%20Study%20Hero%20Images.jpg) Discover how Scenic Stays' '30A Shores & S'mores' Sweepstakes campaign helped to grow their email database, boost website traffic, and increase social media engagement. Industry: Short Term Rentals ## The Numbers ##### 10.5% increase in engaged guest email addresses ##### Over 15,000 page views ##### 42% increase in post shares ##### Facebook impressions were up 79% month over month ## The Challenge With a large, healthy email database and consistent social media engagement, Scenic Stays challenged B2 Collaborative to devise a campaign to boost brand engagement at the end of its busy summer season. We needed to develop a campaign that would not only attract new guests but also enhance their digital presence.  ## The Solution To tackle the challenge, we developed a month-long sweepstakes campaign. The '30A Shores & S'mores' Sweepstakes was marketed across multiple channels, including their direct booking website, social media platforms, and email campaigns. Because really, who *wouldn't* want to win a 30A vacation package? ## The Result  The Sweepstakes proved to be a powerful tool for customer acquisition and brand growth. Over the course of the month, Scenic Stays saw a significant influx of prospective guest email addresses and a sharp increase in website visitors. By creating a collaborative vacation package with local vendors, we generated buzz and further ingrained Scenic Stay as a premier partner in the community. This unique approach not only drove digital engagement but also became a competitive differentiator for Scenic Stays. > Our '30A Shores & S'mores' Sweepstakes was a huge hit. As a busy property manager, I was able to provide the package and tout the results to our homeowners, and B2 Collabrative took care of the rest. We're excited to keep running these sweepstakes as a key part of our marketing strategy. Chris Wheeler, Scenic Stays COO & Partner ## The Company Scenic Stays is a locally owned and operated vacation rental property management company servicing Northwest Florida beaches. Founded in 2018 with roots in 30A, Scenic Stays is proud to offer a unique portfolio of over 400 professionally managed vacation rental options for families of all shapes, sizes, and budgets. From amenity-packed condominium resorts to private Gulf front homes, each property is overseen by local professionals and Scenic Stays hospitality. ![Sarah Ralph](https://blog.b2collab.com/hs-fs/hubfs/Sarah%20Ralph.jpg?width=150&name=Sarah%20Ralph.jpg) #### Sarah Ralph [Follow me on my website](https://blog.b2collab.com/marketing-and-sales/sarahralph.com) [Follow me on LinkedIn](https://www.linkedin.com/in/sarahralph/) Based in Pittsburgh, PA, Sarah is a highly experienced B2B and B2C marketer. When she isn't honing her craft as a creative writer, Sarah is a key resource for deploying sales enablement tools, email marketing programs, and social media content for B2 Collaborative clients. ### Leave a Comment ## Related Articles [![case study](https://blog.b2collab.com/hubfs/B2%20Case%20Study%20Hero%20Images.png)](https://blog.b2collab.com/marketing-and-sales/case-study-the-power-of-thoughtful-growth) [Case Studies](https://blog.b2collab.com/marketing-and-sales/tag/case-studies) ### [Case Study: The Power of Thoughtful Growth](https://blog.b2collab.com/marketing-and-sales/case-study-the-power-of-thoughtful-growth) Learn how Kaiser Vacation Rentals' thoughtful and intentional luxury vacation home growth plan resulted in compelling KPIs that exceeded the industry, created happy... ![Sarah Ralph](https://blog.b2collab.com/hs-fs/hubfs/Sarah%20Ralph.jpg?width=45&name=Sarah%20Ralph.jpg) [Sarah Ralph](https://blog.b2collab.com/marketing-and-sales/author/sarah-ralph) [Read More](https://blog.b2collab.com/marketing-and-sales/case-study-the-power-of-thoughtful-growth) [![hands holding b2 collaborative coffee cups](https://blog.b2collab.com/hubfs/IMG_9354.jpg)](https://blog.b2collab.com/marketing-and-sales/partnering-with-a-vacation-rental-marketing-agency-what-to-expect) [Blog Post](https://blog.b2collab.com/marketing-and-sales/tag/blog-post) ### [Partnering with a Vacation Rental Marketing Agency: What to Expect](https://blog.b2collab.com/marketing-and-sales/partnering-with-a-vacation-rental-marketing-agency-what-to-expect) Partnering with a vacation rental marketing agency might seem like a big step, particularly if you’re a property management company weighing the cost, oversight, and... ![Lori McKenna](https://blog.b2collab.com/hs-fs/hubfs/IMG_3606%20(1).jpg?width=45&name=IMG_3606%20(1).jpg) [Lori McKenna](https://blog.b2collab.com/marketing-and-sales/author/lori-mckenna) [Read More](https://blog.b2collab.com/marketing-and-sales/partnering-with-a-vacation-rental-marketing-agency-what-to-expect) [![B2Collab-Logo_Stacked-Primary-Green](https://blog.b2collab.com/hs-fs/hubfs/B2Collab-Logo_Stacked-Primary-Green.png?width=200&height=182&name=B2Collab-Logo_Stacked-Primary-Green.png "B2Collab-Logo_Stacked-Primary-Green")](https://b2collab.com) - [About](https://www.b2collab.com/about) - [Connect](https://www.b2collab.com/connect) - [B2 Blog](https://blog.b2collab.com/marketing-and-sales) - [Privacy Policy](https://www.b2collab.com/privacy-policy) [Follow us on Instagram](https://www.instagram.com/b2collab) [Follow us on LinkedIn](https://www.linkedin.com/company/b2-collaborative/) [Follow us on Facebook](https://www.facebook.com/b2collab) © 2025 B2 Collaborative. 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