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Based in Pittsburgh, PA, Sarah is a highly experienced B2B and B2C marketer. When she isn't honing her craft as a creative writer, Sarah is a key resource for deploying sales enablement tools, email marketing programs, and social media content for B2 Collaborative clients.
Whether you call it Business Development (BD), Portfolio Development (PD), or Owner Acquisition, one thing is sure: vacation rental owner marketing is entirely different from marketing to a vacation rental guest.
The sales pipeline. The tried and true funnel. The deal forecast. The good ole’ hot sheet. It’s true we have many names for a sales pipeline, but one thing remains constant between them: the goal to make sales.
A Customer Relationship Management System, or CRM, is a system that helps organize and access customer data. But what does that mean? You can organize and access data in just about any system or tool these days. But can you manage your customer's journey from tip to tail? We’re talking about having detailed insight from when they are a prospective customer to their first purchase, next purchase, and all future purchases, including their entire servicing journey between purchases. If you answered yes, my next question is: Are you tracking it all in one place? Because there are CRMs out there that can do all that with the proper migration.