The B2 Blog

While OTAs play an important role in visibility, relying on them exclusively can chip away at margins, brand control, and guest relationships. The good news? We’ve found that travelers are increasingly comfortable booking direct, especially when the experience is easy, trustworthy, and rewarding. With the right mix of smart website design, strategic email marketing, retargeting ads, and guest loyalty incentives, you can turn one-time OTA guests into repeat direct bookers and take back control of your revenue!

Meet Melissa, our new Director of Accounts, a marketing powerhouse with over 15 years of experience in the field and more than 25 years rooted in hospitality. She’s spent her career shaping brands, building teams, and creating campaigns that connect, all while keeping a pulse on what makes people choose one destination over another. Here’s a closer look at what makes her tick and how she got started in the industry.

Want to know the secret to turning short-term vacation rental visitors into loyal repeat guests? Create a stay they can’t wait to experience again! We’ve found the best ways to do that are by adding personal touches during their stay, staying connected after checkout, and offering thoughtful incentives to encourage repeat visits. The more time invested in making them feel seen, valued, and understood, the stronger their loyalty. 

If your vacation rental business is continuously growing, you’ve probably noticed a few new guest profiles rolling in. Group travel is on the rise, and every group has different needs depending on their size, interests, and occasion. That two-story beach house might be perfect for a wedding weekend, while a group of friends will claim a downtown condo in a heartbeat. And don’t forget the real crowd pleasers: amenities! Private pools, pet-friendly spaces, roomy layouts, and outdoor hangout areas all help win over different kinds of guests. 

Learn how Kaiser Vacation Rentals' thoughtful and intentional luxury vacation home growth plan resulted in compelling KPIs that exceeded the industry, created happy owners, and paved the way forward in a saturated market. 

Read on to learn about the strategic outbound methodology that allowed ACME House Co. to reengage thousands of valuable contacts and achieve a 23% annual reduction in CRM expenses.

Discover how Scenic Stays' '30A Shores & S'mores' Sweepstakes campaign helped to grow their email database, boost website traffic, and increase social media engagement.

There’s nothing better than a five-star review to remind you that every effort, no matter how big or small, made someone’s vacation unforgettable. It’s a validation of all the amazing experiences you and your team are creating and reinforces your brand’s story. And, sure, you get a warm, fuzzy feeling, but you also get something even more powerful—content gold. Few things carry the same weight as a guest who’s actually stayed at your property and loved it. Now all you need to do is turn that praise into proof of your property’s value to prospective guests. Lucky for you, we’re here to offer a few tips on how to use those vacation rental reviews to attract new guests, boost bookings, and showcase everything that makes your vacation rentals unique! 

When your vacation rental portfolio is expanding quickly, simply getting photos and listings live feels like a victory. But you’ll have to do more than upload pretty pictures and add a “Book Now” button to get potential guests to commit. It’s a journey—one that requires consistent communication, relationship-building, and the right mix of patience, strategy, and know-how.

We’ve written about email marketing for vacation rentals before and offered suggestions to grab attention with captivating and engaging copy. While those tips will be helpful to promote your vacation rental portfolio, knowing what to steer clear of might be just as important. After all, it’s the most effective form of digital marketing and one of the best ways to reach consumers, build relationships, and establish loyalty.